352. Mutual of Omaha Logo

1950

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Corporate symbol designed by Petersen.

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Location unknown.

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The original emblem for the company featured a monochrome combination of a two-leveled wordmark and a circular emblem on its right. The lettering had its “Mutual” part enlarged and executed in an elegant italicized cursive, above the extra-bold geometric “Of Omaha” in capitalized sans-serif. The Native American man on the emblem was drawn very detailed and looked determined and confident.